Education

Wharton School, 2021, Viral Marketing & How to Create Contagious Content Certification

Yale University, 2019, Certification in Behavioral Economics

General Assembly, 2016, Product Management Certification

Regis University, 2015, Master of Business Administration: Operations Management, 4.00 GPA

University of Colorado, 2011, Bachelor of Science: Business Administration, Double: International Business & Management

Experience

Business Insider

Group Product Manager | 2022 – 2024

Accelerated content delivery to 83 million global monthly visitors - spearheading strategy, roadmap creation and prioritization of Business Insider’s proprietary Content Management System in conjunction with user input, market evaluation, and business goals

• Ensured exceptional user experience, scaling product adoption by 90% while aligning business goals, objectives, and KPIs with company values, innovation and emerging technologies
• Facilitated robust quantitative and qualitative internal and competitive analysis to enhance scalability with industry trends, increasing delivery of content by 40% across multi-functional lines
• Augmented custom features in service of users by working closely with Design on wireframes and prototypes; boosting page traffic by 28% via real-time collaboration, autosaving, SEO modifications, and multi-user detection
• Optimized content by targeting user comms - delivering product marketing campaigns to thousands of users, ensuring open rates of 77% and click rates of 15%
• Revitalized team morale and bolstered career opportunities; mentoring and fostering a culture of innovation and continuous improvement through personal and professional development

Guardian Direct (Braintrust)

Product Management Consultant | 2021 (May-Nov)

Increased policy sales by 52% while serving as lead Product Management Consultant for the entirety of the Dental Exchange portfolio

• Accelerated enrollments by 46% with the build-out of the Dental Exchange site and secure portal
• Improved acquisition and retention via multi-variant testing and experimentation, localization, and user optimizations, increasing traffic by 74%
• Advanced effective policy rates by 20%; owning the entirety of the product development lifecycle (PDLC) while implementing various project life cycle methods (Agile, Waterfall, and Lean)
• Expanded into 167 counties, serving as the Voice of the Customer; heading strategy, prioritization, and owning the entire content management system (Contentful)

Branded Research

Head of Product Development | 2017 – 2020

Oversaw full-stack development, the management of Product and Experience teams, and over 2 million users

• Localized content via gamification; securing reward offerings and increasing annual company revenue by 10% YoY
• Designed back-end and front-end systems; testing of features related to GDPR and California Consumer Privacy Act (CCPA), circumventing $26 million in litigation costs
• Headed Operations, Customer Support, and Product teams; hired, mentored, and trained 25 individuals to ensure seamless product delivery and user satisfaction
• Served as Head of Experience; implemented standards, metrics, and fostered user relationships, improving user experience by expediting payouts to users by up to 50%
• Oversaw the user security program; detected security exploits and patterns, user fraud, and tested user behavior, retaining and improving existing B2C partnerships
• Localized content for the UK and Canada - generating currency conversion logic and country-specific design, to ensure the lifetime value of customer was 3x the client acquisition cost

Senior Product Manager | 2017 (June-Sep)

Managed cross-functional Agile teams - heading research, design, and the testing of large scale product initiatives, resolving 90% of identified issues

• Designed company-wide end-to-end testing protocol, increasing user entry time into product by 200%
• Created 900 unique use cases; generating 9x the number of product specifications of any other Product Manager, diminishing system downtime and improving retention
• Conducted market/user research, product analysis, and audits to improve acquisition and retention for B2B and B2C products

Nasdaq Stock Market

Project/Product Manager | 2015 - 2017

Headed a concentrated risk program, performing audits for the Nasdaq Board, mitigating risks by 25x

• Formalized product strategy, GAP analysis, and migration for the largest mergers and acquisitions, totaling $600 million
• Collaborated with Product to determine KPIs, trends, synergies, prioritization, and roadmaps to improve user experience and identify company-wide tech convergence opportunities spanning $13 million in cost
• Produced and improved Product Development Life Cycle software policies, procedures, and trainings for 2,500 employees across 50 locations worldwide
• Led analytical briefings for 15 board members including the President of Nasdaq
• Received the Nasdaq Stock Exchange CEO Award for exceptional performance in Q4, 2016

MetLife

Project Manager | 2014 – 2015

Served as Lead Scrum Master for annuity programs and products, managing a portfolio of $8 million

• Minimized the software defect impact to 150 downstreams, implementing quality control checks, deploying a defect resolution system, running risk analysis, and engaging in change management
• Streamlined financial estimation processes and cut down on analysis redundancy by generating Order of Magnitude Estimates (OOMs), ROI analysis, and Approval Requests
• Drove projects across three teams of 9; functioned as scrum master and authored all documentation

Amgen (Sunrise Systems)

Project Lead / Change Owner | 2014 (Feb-Oct)

Led project and change management across largest Global Enterprise Resource Planning (GERP) projects, increasing time to market by 300%

• Managed the largest portfolio of projects to peers, increasing GERP department bandwidth by 3x
• Established FDA Quality checks and balances, alleviating potential regulatory penalties
• Generated SAP change, development, and security documentation across the largest number of countries

EXEMPLA (Kforce Technology)

Project Coordinator | 2013 - 2014

Conducted all company-wide project trainings, and PMO-wide process/project delivery and cost modeling

• Formulated Project Management documentation, including PERT, critical paths, WBS, status reports, issues logs, RAID logs, and RACI charts, for a PMO of 30 project managers
• Architected a company-wide Project Management Information System for 700 employees
• Supported Product Managers through cost modeling and projects up to $2 million+ in revenue

Microsoft (Takouba Security)

Risk Mitigation Coordinator | 2012 - 2013

Devised and delivered technical briefings to Business Continuity and Background Investigations leadership

• Benchmarked security measures and operations fallback plans with British Petroleum; realizing strategic opportunities and delivering briefings to management
• Designed and automated a virtual security card database for all vendor utilization and service level agreements (SLAs), allowing for seamless product delivery

Technology Snapshot

General: Proficient in Microsoft Office Suite & Google Suite, Adobe Acrobat, Slack, Zoom, WebEx, GoToMeeting, General: Microsoft Office Suite & Google Suite, Adobe Acrobat, Slack, Zoom, WebEx, GoToMeeting,

Data Analysis: SQL, Google Analytics 360 Suite, Customer.io, Segment, Mixpanel, Kissmetrics, Crazy Egg,

Content Management System: Contentful

Project / Product Management: Atlassian/Confluence, JIRA, Asana, Basecamp, Trello, Bitbucket, Aha!, Prezi, Keynote, Gliffy, Accompa

Customer Service: Trustpilot, Uservoice, Site Jabber, SurveyMonkey, Typeform,

Design: Balsamiq, Invision, Axure

CXL Coursework: A/B Testing, Data Presentation & Visualization, Google Analytics, Marketing Strategy, Product Analytics, Retention, User Research

Miscellaneous: Epic, System Applications Products (SAP), Postman API, Zapier, Insightly, Decipher, Cookiebot, Browserstack, Wufoo, Teamwork, Docusign